Background/Introduction
Peninsula SPCA is a nonprofit animal shelter located in Newport News, Va.
-They were formed in 1976.
-They became a 501c3 status nonprofit in December 1982.
-They became a adoption guarantee or no-kill shelter in January 2015. “An adoption-guarantee shelter will have a “save rate” of at least 90%, meaning 10% or less of the pets who enter the shelter are euthanized due to severe illness or extreme aggression.”
-Peninsula SPCA expenses consist of veterinary care, shelter operations, faculty, attraction, and repairs.
-They receive transfers from around the country and other local shelters.
Mission Statement: “…to find loving homes for every animal in our care, and to advocate for the humane treatment of all animals in our community” (About Us).
-They received 530 animals from other shelters and rescues in 2021.
-They vaccinated 3000 pets
-They spayed or neutered more than a 1,000 animals.
(Impact Results.)
SWOT
Strengths -They are a well-recognized organization in the Peninsula Community -They have a volunteer program to supplement staff (Volunteer opportunities). -They have a petting zoo that draws people to the shelter, even if they don’t plan to adopt (SPCA Barnyard). | Weaknesses -They have a small social media foot print, they focus on Facebook and Instagram. They post the same content on both pages. -They have a small paid staff of 22 people. -They don’t update the list of adoptable animals and include photos of them. |
Opportunities -People love animals. -People want to attend events after the pandemic. -Military bases bring new people to the area throughout the year. | Threats -13 animal shelters in the Hampton Roads area. -Virginia Beach SPCA and Norfolk SPCA have similar names but no association. -All shelters are looking for donors, corporate sponsorships, small business partnerships, and animal adopters. -Unfair laws against certain breeds of dogs based on stereotypes (§ 3.2-6542. Establishment of Dangerous Dog Registry). |
Event Recommendation
I recommend doing a Petting Zoo grand re-opening carnival. The carnival would have Food Trucks and vendors lined up in the parking lot and would require a $10 donation to enter. The petting zoo normally is a $3 fee but for this event it would be raised because it’s an event and it is also a fundraiser.
Target audience/s: The targets would be community members. We’re aiming at families because they will most enjoy the reopening of the Petting Barn. The Petting Barn can also be used for birthday parties and classroom field trips and we would like to highlight that. A secondary target audience is members of the community interested in adopting animals.
Location: Peninsula SPCA in Newport News. The petting zoo is behind the main building. The main building with adoptable animals. The front parking lot would be full of food vendors, food trucks, and community organizations. Parking would be available across the Avenue of the Arts.
Likely benefit/s: Peninsula SPCA is likely to benefit by receiving profit from ticket sales to enter the carnival. They will also probably get a percentage from the sales from the vendors. They will garner increased interest in their Barn parties and field trips. They will also have some adoptions take place, as well as appointments for future adoptions, and interest for adoptions. They can garner interest in other programs as well by placing booths for the programs in the parking lot.
References
2021 Impact Results. Peninsula SPCA. (n.d.). Retrieved September 18, 2022, from https://peninsulaspca.org/wp-content/uploads/2022/01/2021-Results-one_sheeter-1.pdf
About Us. Peninsula SPCA. (2022, January 19). Retrieved September 18, 2022, from https://peninsulaspca.org/about-us/
Our impact. Virginia Beach SPCA. (n.d.). Retrieved September 18, 2022, from https://vbspca.com/our-impact/
Peninsula SPCA. Facebook. (n.d.). Retrieved September 18, 2022, from https://www.facebook.com/PeninsulaSPCA
SPCA Barnyard. Peninsula SPCA. (2021, October 20). Retrieved September 18, 2022, from https://peninsulaspca.org/program-services/zoo/
Volunteer opportunities. Peninsula SPCA. (2017, March 29). Retrieved September 18, 2022, from https://peninsulaspca.org/volunteer/volunteer-opportunities/
§ 3.2-6542. Establishment of Dangerous Dog Registry. Animal Law Legal Center. (1970, January 1). Retrieved September 18, 2022, from https://www.animallaw.info/statute/va-dangerous-%C2%A7-32-6540-control-dangerous-or-vicious-dogs-penalties#s6541_1
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